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Introducing Education & The City

In our pursuit of a just and prosperous society, one fundamental barrier stands out: financial education. Despite its unequivocal importance to leading a prosperous life, it remains conspicuously absent from the curriculum in schools, colleges, and universities. This alarming gap poses a significant problem, particularly for young people embarking on their journeys to financial independence and stability. 

The absence of financial education hampers our youth’s ability to make informed decisions about money, saving, investing, and debt management. This knowledge deficit is a disservice to current and future generations and is particularly detrimental to the ethnic minorities.

Free membership at Education & The City gives you unlimited access to our articles, e-books, videos, and events, we aim to provide financial education to those who need it most. Young people who are socio-economically deprived and disadvantaged, we seek to go into the poorest parts of the country and provide the secret ingredient to prosperity – financial education. 

The digital revolution and the prominence of social media has given rise to a new type of investor who is much younger and more interested in social issues than traditional investors. These investors consume their news on social media as opposed to reading a newspaper. 

Traditionally, investing has been associated with older generations, but modern technology has been a catalyst for younger audiences to become investors. The average age of a shareholder has dropped from 45 in 2012 to 37 last year, with 18% of all shareholders in the UK and US now aged between 18 and 24. 

Recent research underscores a significant shift in the landscape of individual investors in the United Kingdom. The data reveals a noteworthy trend: most investors now belong to the Millennial and Generation Z demographics. This seismic generational transition marks a transformative moment in the financial landscape.

Having grown up in the age of digital connectivity which has bred a greater sense of responsibility for global injustices, this demographic prioritises not only financial gains but also social impact. Their commitment to making a positive difference in society and their dedication to raising awareness of global issues translates to a socially conscious investor cohort. 

Companies, therefore, must recognise the significance of meaningful engagement. Investors from Gen Z and Millennials are often motivated by more than just financial returns; they seek alignment with companies that share their values and are committed to positive social and economic change. 

The upshot is clear: for businesses seeking to remain relevant and attractive to the investment community, active and purpose-driven engagement with this emerging generation of investors is not just advisable; it is imperative.

Financial education for the poorest communities in society; supporting the new, emerging, and powerful generation of individual investors; uniting with companies and individuals who see investing and shareholding as a vehicle for equality, social responsibility, and prosperity – welcome to Education & The City.

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