About TEA – The Engagement Appeal

Co-Founder & CEO

Entrepreneur, investor, background in corporate advisory and shareholder engagement. Visiting Entrepreneur of King’s College, Cambridge University. Judge of the Non-Executive Director Awards, Co-Chair of the Women’s Company Secretary Circle, Founder of Boudicca from Equiniti, Aplanty Impact and TEA. Sheryl combines her diverse background with a passion for all things biophilic, and a desire for continuous learning. MBA, Bayes Business School, Executive DBA (expected 2027), Aston University.

Co-Founder Member & Community Engagement Advocate

Individual investor, steadfast proponent of shareholder democracy, diversity, equitability, and inclusion. Entrepreneur with a focus on business and engineering. Delivers positive impact on society via his commitment to and delivery of proactive community engagement activities.

Content Creator

Communications expert, investor and traveller. Experience building PR and communications strategies, having established the PR function at leading fintech, Tide, as well as advising financial services companies on their communications and reputation management. Novice investor, building a portfolio and learning a lot about nextgen approaches to investment along the way. Sarah has a passion for travel and is currently living in Buenos Aires, Argentina, making the most of easy access to beautiful South America. 

Inaugural Ambassador, Arts

Multi-talented musician, recording artist, writer, and performer. Exercises her unique perspectives and talents for promoting cross-industry collaboration between the creative industries, business and finance. Emmeline’s natural wit and infinite creativity spark brilliance in all that she does. She studied English at Oxford University.

Entrepreneurship Ambassador & Strategic Adviser

Entrepreneur, next gen adviser, innovator, and individual investor. Niam never ceases to amaze and contribute to organisational development with his innate entrepreneurial insights, wisdom beyond his years, business analysis, and learned know-how in tech, new asset classes and sustainability. Co-Founder of Circ Regen and Card Culture. Studied History at Cambridge University.

 

Education & Policy Ambassador

Community leader and advocator of diversity, equitability and inclusion. Joseph champions access to higher education by all. A Councillor already at the age of 23, he proudly represents Labour at Southwark Council and undertakes fundraising and engagement activities for Christian Aid. He is an original Stormzy Scholar having studied Human, Social and Political Sciences at Cambridge University.

Trend Intelligence Ambassador
Founder of Trend Intelligence, the world’s only dedicated provider of trend-following intelligence – kick starting a new era in investment research. Adrian launched Trend in 2024 as a way to offer global corporations, financial institutions and investors access to shorter, simplified and noiseless trend-following research. As an industry expert, with multiple academic qualifications in economics, algorithmic trading and AI technology, Adrian is a fountain of knowledge and insight.

Gen Z Ambassador & Analyst Intern

International business studies, social media marketing, Tik Tok influencer, side hustle dabbler. Supports TEA’s operational and development activities and contributes to intergenerational collab. Studies Business at the University of Westminster.

Classical Arts Ambassador

International soprano, classically trained at Odessa Music Academy. Alina later led a parish choir, taught at a women’s monastery, and is now pursuing her path in the UK, honing her opera skills in Cambridge and at Morley College in London.