About Us

About TEA – The Engagement Appeal

The Engagement Appeal (TEA) looks to help both companies and individuals achieve more inclusive investor engagement through constructivism and inter-generational collaboration.
About TEA - The Engagement Appeal
About Us - TEA

A little about us

The Engagement Appeal is a newly formed social venture (registered as The Engagement Act Ltd., company number 14612231) that looks to help both companies and individuals achieve more inclusive investor engagement.

This is through constructivism, inter-generational collaboration, and by acting upon the practical framework laid out in the April 2023 white paper entitled ‘The Path to Inclusive Investor Engagement – A Roadmap for Mutual Benefit.’

Meet the team

Sheryl Cuisia

Sheryl Cuisia

Co-Founder & CEO

Entrepreneur, investor, background in corporate advisory and shareholder engagement. Visiting Entrepreneur of King’s College, Cambridge University. Judge of the Non-Executive Director Awards, Co-Chair of the Women’s Company Secretary Circle, Founder of Boudicca from Equiniti, Aplanty Impact and TEA. Sheryl combines her diverse background with a passion for all things biophilic, and a desire for continuous learning. MBA, Bayes Business School, Executive DBA (expected 2027), Aston University.

AMBASSADORS

Emmeline Armitage

Emmeline Armitage

Inaugural Ambassador, Arts

Multi-talented musician, recording artist, writer, and performer. Exercises her unique perspectives and talents for promoting cross-industry collaboration between the creative industries, business and finance. Emmeline’s natural wit and infinite creativity spark brilliance in all that she does. She studied English at Oxford University.

Niam Patel

Niam Patel

Entrepreneurship Ambassador & Strategic Adviser

Entrepreneur, next gen adviser, innovator, and individual investor. Niam never ceases to amaze and contribute to organisational development with his innate entrepreneurial insights, wisdom beyond his years, business analysis, and learned know-how in tech, new asset classes and sustainability. Co-Founder of Circ Regen and Card Culture. Studied History at Cambridge University.

 

Joseph Vambe

Joseph Vambe

Education & Policy Ambassador

Community leader and advocator of diversity, equitability and inclusion. Joseph champions access to higher education by all. A Councillor already at the age of 23, he proudly represents Labour at Southwark Council and undertakes fundraising and engagement activities for Christian Aid. He is an original Stormzy Scholar having studied Human, Social and Political Sciences at Cambridge University.

Joseph Vambe

Adrian Dacruz

Trend Intelligence Ambassador
Founder of Trend Intelligence, the world’s only dedicated provider of trend-following intelligence – kick starting a new era in investment research. Adrian launched Trend in 2024 as a way to offer global corporations, financial institutions and investors access to shorter, simplified and noiseless trend-following research. As an industry expert, with multiple academic qualifications in economics, algorithmic trading and AI technology, Adrian is a fountain of knowledge and insight.
Fahad Khan

Fahad Khan

Gen Z Ambassador & Analyst Intern

International business studies, social media marketing, Tik Tok influencer, side hustle dabbler. Supports TEA’s operational and development activities and contributes to intergenerational collab. Studies Business at the University of Westminster.

Emmeline Armitage

Alina Rybina

Classical Arts Ambassador

International soprano, classically trained at Odessa Music Academy. Alina later led a parish choir, taught at a women’s monastery, and is now pursuing her path in the UK, honing her opera skills in Cambridge and at Morley College in London.

SENIOR COLLABORATORS

Nick Hargrave

Nick Hargrave

Nick Hargrave

Hugh Acland

Nick Hargrave

Morten Singleton

SENIOR MEMBER-ADVISERS

Danny Wallace

Danny Wallace

Co-Founder Member & Community Engagement Advocate

Individual investor, steadfast proponent of shareholder democracy, diversity, equitability, and inclusion. Entrepreneur with a focus on business and engineering. Delivers positive impact on society via his commitment to and delivery of proactive community engagement activities.

Kass Mohamed

Kass Mohamed

Co-Founder Member & Strategy Adviser

Angel investor, mentor, business strategy expert. Active investor focussed primarily on providing angel investments and mentoring to start up and early stage high growth companies. Highly experienced in corporate strategy and values good governance as a pillar for strong business performance.

Sue Milton

Sue Milton

Policy Adviser

Seasoned global governance and IT advisory leader from the finance and central banking sector. Focused on corporate sustainability, cyber security and shareholder democracy. With experience in finance and central bank governance, Sue expertly manages diversified investment portfolios, ensuring equitable treatment and risk diversification, leveraging her directorial and operational strategy proficiency.

SENIOR ADVISORY COMMITTEE

Cathrun Riley

Cathryn Riley

Renowned business leader in the fields of insurance, IT, and operations. Known for breaking barriers as COO and CIO, Cathryn continues to make impactful contributions as a prominent non-executive director across diverse disciplines. She is a fervent supporter of entrepreneurship, extending her influence as an active angel investor. She is also a strong advocator of societal advancement through her philanthropic endeavours, notably with the Eve Appeal. Cathryn’s substantial contributions to both the business world and society at large are pivotal, promoting missions for the collective well-being and inspiring success.
Paul Matthews

Paul Matthews

Seasoned CEO, finance and corporate advisory expert with 40+ years of experience. Paul is renowned for his inspirational leadership skills and track record in steering countless corporate transactions, of all sizes and complexities, to successful completion. Inherently calm and diplomatic, he compels diverse teams towards achieving excellence. His unparalleled experience and position within capital markets make him invaluable to any situation requiring positive impact and change.
Angeli Arora

Angeli Arora

Globally recognised corporate legal partner and Founder of Allectus. Renowned for her work in private equity, M&A, and corporate governance, with international experience spanning Europe, Hong Kong, and South Africa. Angeli’s innovative legal strategies have propelled her to earn numerous accolades, including being listed in The Lawyer’s Hot 100 2023. Her extensive experience and insights make her a trusted adviser to prominent institutions and entrepreneurs.
Karin Schulte

Karin Schulte

Experienced investment professional, adviser, non-executive director, and philanthropist across various fields, including finance, the arts, governance, and education. Her commitment to people and the planet is demonstrated through her roles as an angel investor, Development Board Member at Rambert Dance, and as non-executive director at various charitable and non-profit organisations.

The white paper informal committee

The white paper came together thanks to a diverse group of individuals that formed into an informal committee . Over the last 12 months, the group shared their (often highly divergent) views on shareholder engagement, stewardship, sustainability and what and how we may improve the current state of play. Acting in their own capacity as individuals, the organisations covered by the informal committee and the partners with whom we consulted most closely include the following:
  • ShareAction
  • Tumelo
  • Tulipshare
  • Sillion
  • Proxymity
  • Peel Hunt
  • Mishcon de Reya
  • Professor Oliver Hart, Harvard University
  • Rethinking Choices
  • Lumi
  • Involve
  • Investor Meet Company
  • Edelman
  • CAUSE
  • CTFN
  • Board Agenda
  • Audeliss

The informal committee

  • Angeli Arora, Co-Chair
  • Sheryl Cuisia, Co-Chair
  • Alia Fazal
  • Alison Owers
  • Catherine Howarth
  • Cathryn Riley
  • Danny Wallace
  • David Ko
  • David Prosser
  • Gabriel Brown
  • Georgia Stewart
  • Jenna Armitage
  • Karin Schulte
  • Kate Higgins
  • Latika Shah
  • Niam Patel
  • Nick Hargrave
  • Professor Oliver Hart
  • Paul Lester, CBE
  • Paul Matthews
  • Richard Busellato
  • Sabine Dembkowski
  • Stacey Parsons
  • Steven Fine
  • Tom Rayner
  • Tracey Brady
  • Trevor Pryer

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