The Blog
The Engagement Appeal targets companies for greater Gen Z investor relations
TEA, The Engagement Appeal, a new hub for advancing the calls for financial literacy for all, is launching a new corporate engagement initiative, starting with 100 companies with the aim to positively change lives, society and the markets as a whole.
According to research from the Office for National Statistics, UK retail investors owned shares in UK companies amounting to £261 billion highlighting their significant financial influence. Furthermore, the younger generations are rising up the ranks, with 60% of Gen Z saying they have invested before, making them the most active individual investor group.
The letter from Sheryl Cuisia, Co-Founder & CEO of The Engagement Appeal highlights “The hope for this increased inter-play between companies and individuals is a society that is more engaged in corporate matters, and therefore more interested in participating in capital markets and helping the UK economy grow, while respecting the environment, society and good governance.”
In the first round of this corporate engagement 100 UK companies have been identified as the most interesting UK-quoted investment propositions by Moulton Harrox Members (MHM) the individual investing and engagement firm
Nick Hargrave, Founder of MHM and a member of TEA’s Informal Committee, “TEA’s mission is clear: to drive positive change in the world of investor relations and engagement, particularly for Gen Z investors. Well informed and engaged shareholders provide an enormous advantage to companies, with the most transparent and accountable boards reaping the benefits.”
Increased financial inclusion will improve outcomes for the company and the investors, including ethical, societal and governance (ESG) factors. TEA is focused on engaging with as many UK listed companies and at least one million individuals by December 2025.
The first stage of the TEA consultation will be asking companies to complete a questionnaire to understand current investor engagement practices in the UK and what more needs to be done.
TEA, is a social venture, created to align the best interests of companies and individuals. Inclusive Investor Engagement | The Engagement Appeal (teaxall.org)
For further information, please contact:
Louise Ahuja, LouiseBComms: louise@louisebcomms.co.uk/ +44 7788 676913
Karen Mignon, KM Comms: karen@kmcomms.co.uk / +44 7766 651327
Notes to Editors
The research for the first 100 companies was undertaken by Moulton Harrox Members (MHM), who identified those companies as the ‘most interesting investment proposition in the UK’.
Any further companies wishing to take part can contact louise@louisebcomms.co.uk
TEA, The Engagement Appeal, the new hub for advancing the calls for financial literacy for all.
According to research from the Office for National Statistics, UK retail investors owned shares in UK companies amounting to £261 billion highlighting their significant financial influence. Furthermore, the younger generations are rising up the ranks, with 60% of Gen Z saying they have invested before, making them the most active individual investor group.
TEA’s approach is firmly rooted in collaboration and constructive engagement. It encourages companies to provide company-specific insights while actively participating in the development of a clear framework, ultimately generating a positive impact by committing to elevated engagement standards. We need your help in developing a more financially literate and inclusive investor landscape.
TEA looks to work with listed companies and their shareholders to embrace diversity, equitability, inclusion, inter-generational collaboration, constructivism, and innovation as means for effecting change.
By delivering partnership offerings and developing innovative tech solutions and programs, TEA seeks to align the interests of both companies and individual investors, influencing the global shift toward more inclusive investor relations and engagement practices. Join us today.
TEA’s long -term aim is improved financial inclusion and literacy for all, and this begins with inclusive engagement.
Why retail investor engagement matters:
- Retail investors collectively represent a substantial pool of liquidity, with billions of pounds invested directly in the UK market.
- Engaging constructively with retail investors drives a positive narrative that encourages longer term investing and lowers share price volatility
- A strong share price and supportive sentiment allow companies to optimise incentivisation, investments and shareholder returns
- TEA helps companies to achieve their corporate objectives and deliver the ‘S’ in ESG by promoting constructivism and intergenerational collaboration
- We believe in the importance of utilising available technology for proxy voting, optimizing annual reporting and communications, and enhancing participation at AGMs—all while reducing the carbon footprint
TEA’s mission is to drive positive change through the participation of all companies listed on the London Stock Exchange and one million retail investors by 2025.
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