About Us
About TEA – The Engagement Appeal
A little about us
The Engagement Appeal is a newly formed social venture (registered as The Engagement Act Ltd., company number 14612231) that looks to help both companies and individuals achieve more inclusive investor engagement.
This is through constructivism, inter-generational collaboration, and by acting upon the practical framework laid out in the April 2023 white paper entitled ‘The Path to Inclusive Investor Engagement – A Roadmap for Mutual Benefit.’
Meet the team
Sheryl Cuisia
Entrepreneur, investor, background in corporate advisory and shareholder engagement. Visiting Entrepreneur of King’s College, Cambridge University. Judge of the Non-Executive Director Awards, Co-Chair of the Women’s Company Secretary Circle, Founder of Boudicca from Equiniti, Aplanty Impact and TEA. Sheryl combines her diverse background with a passion for all things biophilic, and a desire for continuous learning. MBA, Bayes Business School, Executive DBA (expected 2027), Aston University.
AMBASSADORS
Emmeline Armitage
Inaugural Ambassador, Arts
Multi-talented musician, recording artist, writer, and performer. Exercises her unique perspectives and talents for promoting cross-industry collaboration between the creative industries, business and finance. Emmeline’s natural wit and infinite creativity spark brilliance in all that she does. She studied English at Oxford University.
Niam Patel
Entrepreneurship Ambassador & Strategic Adviser
Entrepreneur, next gen adviser, innovator, and individual investor. Niam never ceases to amaze and contribute to organisational development with his innate entrepreneurial insights, wisdom beyond his years, business analysis, and learned know-how in tech, new asset classes and sustainability. Co-Founder of Circ Regen and Card Culture. Studied History at Cambridge University.
Joseph Vambe
Education & Policy Ambassador
Community leader and advocator of diversity, equitability and inclusion. Joseph champions access to higher education by all. A Councillor already at the age of 23, he proudly represents Labour at Southwark Council and undertakes fundraising and engagement activities for Christian Aid. He is an original Stormzy Scholar having studied Human, Social and Political Sciences at Cambridge University.
Adrian Dacruz
Founder of Trend Intelligence, the world’s only dedicated provider of trend-following intelligence – kick starting a new era in investment research. Adrian launched Trend in 2024 as a way to offer global corporations, financial institutions and investors access to shorter, simplified and noiseless trend-following research. As an industry expert, with multiple academic qualifications in economics, algorithmic trading and AI technology, Adrian is a fountain of knowledge and insight.
Fahad Khan
Gen Z Ambassador & Analyst Intern
International business studies, social media marketing, Tik Tok influencer, side hustle dabbler. Supports TEA’s operational and development activities and contributes to intergenerational collab. Studies Business at the University of Westminster.
Alina Rybina
Classical Arts Ambassador
International soprano, classically trained at Odessa Music Academy. Alina later led a parish choir, taught at a women’s monastery, and is now pursuing her path in the UK, honing her opera skills in Cambridge and at Morley College in London.
SENIOR COLLABORATORS
Nick Hargrave
Hugh Acland
Morten Singleton
SENIOR MEMBER-ADVISERS
Danny Wallace
Individual investor, steadfast proponent of shareholder democracy, diversity, equitability, and inclusion. Entrepreneur with a focus on business and engineering. Delivers positive impact on society via his commitment to and delivery of proactive community engagement activities.
Kass Mohamed
Angel investor, mentor, business strategy expert. Active investor focussed primarily on providing angel investments and mentoring to start up and early stage high growth companies. Highly experienced in corporate strategy and values good governance as a pillar for strong business performance.
Sue Milton
Seasoned global governance and IT advisory leader from the finance and central banking sector. Focused on corporate sustainability, cyber security and shareholder democracy. With experience in finance and central bank governance, Sue expertly manages diversified investment portfolios, ensuring equitable treatment and risk diversification, leveraging her directorial and operational strategy proficiency.
SENIOR ADVISORY COMMITTEE
Cathryn Riley
Paul Matthews
Angeli Arora
Karin Schulte
The white paper informal committee
- ShareAction
- Tumelo
- Tulipshare
- Sillion
- Proxymity
- Peel Hunt
- Mishcon de Reya
- Professor Oliver Hart, Harvard University
- Rethinking Choices
- Lumi
- Involve
- Investor Meet Company
- Edelman
- CAUSE
- CTFN
- Board Agenda
- Audeliss
The informal committee
- Angeli Arora, Co-Chair
- Sheryl Cuisia, Co-Chair
- Alia Fazal
- Alison Owers
- Catherine Howarth
- Cathryn Riley
- Danny Wallace
- David Ko
- David Prosser
- Gabriel Brown
- Georgia Stewart
- Jenna Armitage
- Karin Schulte
- Kate Higgins
- Latika Shah
- Niam Patel
- Nick Hargrave
- Professor Oliver Hart
- Paul Lester, CBE
- Paul Matthews
- Richard Busellato
- Sabine Dembkowski
- Stacey Parsons
- Steven Fine
- Tom Rayner
- Tracey Brady
- Trevor Pryer
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